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Yamano Philosophy


Make-up emphasizes: beautiful skin and charm points, lustrous hair and hair style, fashion to match the time, occasion and the place, gentle and tolerant personalities that consider everything in a positive light, a balanced dietary habit and a healthy beauty.

"Hair"
"Face"
"Fashion"
"Mind & Beauty"
"Health & Beauty"


Only with all five types of "Beauty" present, does the true beauty of a "person" come to life. These are the "Five Principles of Beauty" which our company founder Aiko Yamano continued to pursue. Both physical and mental health create beauty, and becoming beautiful in turn creates a state of peace in mind and body. Aiko Yamano's "Five Principles of Beauty" have become the corporate philosophy of Yamano Beautymate.

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